Well done search engine optimisation, often called SEO for quick, is designed to enable websites to show up in search results when individuals search for services and products rather than just company names. The idea is that folks trying to find things online are able to find a business website with no previous knowledge of the business or its name. There are all manner of tricks and techniques which fall under SEO, but the good sustainable methods (also sometimes called "white hat SEO") are based across the idea of making your website easier for search engine to read and comprehend, meaning they rank you higher in searches for appropriately relevant terms.
search engine optimization
It is not uncommon to outsource SEO to external marketing agencies and other companies, but there are far too many dodgy types out there who like to take companies seeking SEO - especially neighborhood and small businesses - for a very ride that is expensive. Exactly How then does one actually go about finding a good, honest and search engine marketer that is legitimate?
It is really incredibly easy to locate a decent search engine optimization agency online. Go to search engines like Google or Bing and type in "SEO agency." Ignoring the paid ads at the top, whichever firm has landed at the top of the search results are what you need - they must be pretty good at SEO or their own website wouldn't be so high in the natural listings!
To narrow things down a bit, you could try expanding your re search. Say you reside in Essex and want a local agency - just type in "SEO agency Essex." Or if your website is specialised and you want particular assistance with it you can include your site or industry type - "SEO tourism" or "SEO eCommerce" for example. This may be a great way to find niche SEO agencies who have actually specialist expertise in your field.
Sometimes Search Engine Optimization agencies (or at least individuals claiming to be SEO agencies) try to solicit companies by giving them emails or submitting contact forms with various enticements and offers. However then it is best to ignore it - if a company which supposedly specialises in search engine optimisation is reduced to spamming inboxes to get business rather than, say, doing SEO so their own website ranks highly and people can find them anyway, chances are they aren't very good if you see something like this come in. The same is true of SEO services advertised on paid ads near the top of search machines or on banner ads on other web sites. If their search engine marketing is any good, why are they having to pay for their placements?
Another thing to bear in your mind is to steer well clear of any SEO agency that promises you "top position for x keywords" or something similar. Nearly all modern search-engines used personalised searching, and therefore everyone sees websites in slightly different ranking positions depending on their personal search history. Absolute rankings are thing of the past, any anyone claiming to deliver this kind of service is lying through their teeth. Modern SEO will use sustainable "white hat" techniques in order to bring useful traffic to your website, not use exploits and dodgy tricks, which will constantly get them slapped by search engine updates like Google's infamous Panda and Penguin algorithm changes.
When you've found a SEO company that looks mostly all right you will need to inquire of them some relevant questions before you leap into their services. Along with the usual checks like existing client list and testimonials, it is a good idea to speak to someone straight on the telephone or in person. Here are some questions that are good ask them.
Who their search engine marketing work? Is it handled by in-house staff? Do they do any outsourcing, especially to foreign companies? A great deal of agencies outsource to cheap link builders in Asia who tend to produce extremely low quality work that can have a negative effect on websites online into the medium to term that is long.
How often do they report, and what format do these reports take? Any professional Search Engine Optimization agency should be providing regular updates to all its clients, along with written reports detailing actions taken and progress made.
What sort of skills and qualifications do they've? Take a look at their existing customer lists for just about any recognisable names that are big and see if they have anyone who is Analytics qualified. Some companies even use quality standards like ISO 9001 which is an excellent sign.
What else do they are doing? A lot of these companies are primarily site developers who are resellers for outsourced SEO services to improve their profits. It is simpler to look for an on-line advertising professional to ensure you receive a good quality service.