Then you've probably heard the term "the money is in the list" if you've been marketing online even for a little while,. And you know what?... That declaration is 100% true.
At the end of the time, then you can build your own email list if you learn how to drive traffic and get leads.
affiliate marketing for dummies
But how can you pull sales and commission from your list?
There's a great number of means you can profit... even from a list that is small. But today i am going to cover every top marketer's unjust benefit - having a funnel that is good.
Now chances are you're a marketer that is newbie you're reading this so I'll keep things as basic as possible. My goal is to give you the concept that is general outline the four critical parts to a solid sales funnel.
Part #1. The Lead Magnet.
In order to raise your optin rate, you're going to want a Lead Magnet. a bribe. In other words, you're giving away something for free to your visitors that are website exchange because of their email. A good Lead Magnet can be a free video clip, a free MP3, a free of charge report, a PDF download, a free webinar, a free coaching session, etc. Basically, it could be something that your market would be interested in.
For example, if your target audience is Network Marketers, you could hand out a free video (or video series) that shows how to sponsor more folks.
If your target audience is athletes, you could give away a free report on how to become stronger and faster including what workouts to do and how to eat.
Then maybe you could give away a free consultation or coaching session where you talk about what you did to lose weight and what they should change in their lifestyle to get healthier if your target market is people looking to lose weight.
You are thought by me get the drift. They key can be your Lead Magnet has become relevant to your target market so that you have subscribers that are actually interested in what it is your offering.
Keep in mind that you could have to test two or three different Lead Magnets to see which converts the best. Often your 2nd or third Lead Magnet will work better than your first one.
Part # 2. The SLO, or Self Liquidating Offer.
The SLO is a critical component of your funnel. The SLO is a product service or product you provide to your list that is relatively inexpensive. It could be a report, or a download, or a webinar. Or it could even be a product that is affiliate digital product you are promoting. The key is that the cost point has become little.
Maybe your SLO is a $7 Report. Maybe it's a paid webinar you are doing for your list for $17 or $27. Or maybe it's an eBook that you're selling that costs $47. The idea is it is very affordable and filled with value.
Now it's important that you understand the purpose that is true of SLO. The reason is never to make a profit. The purpose is to identify who are simply the buyers on your list. If you are advanced, you might desire to segment the buyers on your list, them accordingly so you could market to.
As a business owner, you need certainly to keep the larger picture in mind. It's OK to not make money from your SLO as you'll make money later when you start promoting your Core Product.
#3. Your Core Product.
Your Core Product is the thing that is main're selling. It could be a product you created. It may be a product you are an affiliate for. It could be a service. Or it might even be your Network Marketing Opportunity.
Selling your Core Product is where you are going to begin to turn a profit and actually start to build your business and income. My suggestion is that you begin to do your own webinars to sell your core item. Webinars have always been the staple for top marketers to sell online. You could engage your prospects and even do a Q&A session if need be.
It's important to understand that your particular Core Product will require exposures that are several people start purchasing or joining. It takes about 7-12 exposures to your offer until people take action so just be constant and keep supplying value.
#4. The Profit Maximizer (or Profit Multiplier)
This is in which the top marketers start to split themselves from the small time players. A Profit Maximizer is essentially a High Ticket product or program you offer your list. Typically, it a thing that can generate $1000, $3000, or $5,000 commissions. I've even seen some High Ticket programs that pay out all of the way up to $50,000 commissions.
Now why is a Profit Maximizer critical to your business? Because it give you a much bigger budget to do paid traffic. Make no blunder if you want to get big you'll have to do paid traffic at some point about it. If you're able to make $1000 or $3000 for making a High Ticket sale, you might turn around and put that money into traffic. This is how the big marketers that are online their business. Keep in mind, that you will not make a ton of sale with your Profit Maximizer. But you don't need to. With one High Ticket sale, you possibly can make more than you'd make making 10 or 20 sales with your Core Product.
Here's what you need to around wrap your head. It is not that hard to market High Ticket services and products online. Sure it's going to require more effort than making a smaller sale... but it won't be fairly harder.
As an example, suppose you're offering a product that pays you a $100 payment. And then let us say you have a High Ticket offer pays you a $1000 commission. Now you might work 2 or 3 times harder to close that High Ticket sale, but you won't work 10 times harder... but yet you are going to make 10 times more cash.
Another tip that will help you to get more High Ticket sales is getting regarding the phone with people. For instance, you could let people schedule a phone meeting or Skype chat with you in your emails. Then once you're in the phone, you could respond to concerns they might have or give your pitch on why they should purchase your product. I've found that people won't spend bigger dollars unless they could get on the phone with you.
So there it is had by you... The four parts to a professional online sales funnel.